The Constellation Model: Moving Your Entire Brand Forward in One Session
Most people use AI to do one thing faster. The creators winning right now are using it to do twelve things at once.
Gumm's Blog
Thoughts on software, AI, building things, and the occasional deep dive.
Engineering Creativity: Recursive Prompting for Scalable Cinematic Content
If you're not sure what to ask GPT, ask it what to ask. This is recursive prompting — the most scalable creative method professionals and marketers have ever had access to.
Four Keys to Make AI a True Creative Partner
Four simple tactics that turn AI from a vending machine into a true creative partner: embed expert processes, build iterative feedback loops, demand pattern-breaking, and require strong opinions.
The Grok 4 Leak
A new leak suggests xAI's next-generation Grok 4 model could redefine what we expect from large language models. Early benchmarks point to significant leaps over today's leading systems.
AI Coaching Club
Starting July 1st, I'm launching the AI Coaching Club — a rolling, month-to-month membership to keep you ahead of the AI curve with weekly live sessions, office hours, and exclusive tools.